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Our London 2012 partnership

In 2007 Lloyds Bank became the first National Partner of the London 2012 Olympic and Paralympic Games and the only Presenting Partner of both the London 2012 Olympic Torch Relay and Paralympic Torch Relay. Our aim was to bring the Games closer to our customers and to use our Partnership to inspire and support young people, communities, businesses and our colleagues across the UK on their journey to London 2012 and beyond.

As the only National Presenting Partner of the London 2012 Olympic Torch Relay, we brought the inspiration of the Olympic Flame to the doorsteps of our customers, colleagues, communities, branches and schools right across the UK.

In 2011 we asked the UK public to nominate people to be Torchbearers in the Olympic and Paralympic Torch Relays for the difference they made in their communities. And we invited everyone to cheer them on during the Relays.

The Olympic Flame arrived in the UK on 18 May 2012 and embarked on a 70 day journey, travelling within a 10 mile journey of 95% of the UK population. 8,000 inspirational Torchbearers were rewarded with the once in a lifetime opportunity to carry the Olympic Flame and 15 million people lined the streets to witness this unique and very special event.

The Paralympic Torch Relay began on 24 August 2012 with Flame Festivals in Edinburgh, Belfast, Cardiff and Stoke Mandeville, Buckinghamshire. A 24-hour Relay, consisting of 620 Torchbearers travelling in teams of 5, saw the Flame travel from Stoke Mandeville to London for the Opening Ceremony of the Paralympic Games.

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As the Official Partner of London 2012 Ticketing programme, we ensured customers and communities had access to information about tickets to the Games and our Official London 2012 Ticket Guides were available in all of our branches.
 
We gave customers the opportunity to win experiences with Olympians and Paralympians through our exclusive programme Trackside. We ensured customers were among the first to hear about our London 2012-related news and gave away more than 1,500 pairs of tickets to the London 2012 Olympic and Paralympic Games.

Working in partnership with SportsAid since 2008, the Lloyds Bank Local Heroes programme has funded and recognised more than 1,100 athletes. We’re proud to have supported the Local Heroes selected for the London 2012 Games; including 20 Olympic and 26 Paralympic athletes. Overall this represented 6% of the combined Team GB and ParalympicGB squads. ‘Alumni’ Kat Copeland won Gold in the women’s lightweight double sculls event at the Olympic Games and Local Hero Jon-Allan Butterworth won 3 Silver Medals in cycling at the Paralympic Games.
 
Since 2009, 21,000 schools and almost 9 million school children have participated in Lloyds Bank National School Sport Week, delivered in partnership with the Youth Sport Trust. In 2013 almost 3 million young people participated in a celebration of sport.

London 2012 was good for UK business. The benefit to the UK economy of the Games is significant. Our independent report found the Games will give the UK economy a £16.5bn boost to GDP. We provided banking services to one in three London 2012 contract winners from all over the UK, enabling the economic benefit of the Games to be felt country-wide. We have deeper relationships with UK businesses who we’ve helped become better equipped to tender for major projects, through our guides, including Winning Business and Games Time Ready.