Each year Lloyds Banking Group's colleagues select their Charity of the Year. In 2013 the Alzheimer's Society was chosen. In addition to raising money for Alzheimer's Society and Alzheimer Scotland, part of the challenge Lloyds Banking Group took on is to raise awareness of Alzheimer's and Dementia. Within the Group there have been a host of opportunities for colleagues to increase their knowledge of Dementia, and the 180 most senior executives have become Dementia Friends as part of the initiative to create 1 million Dementia Friends by 2015.
There was a good opportunity to use the bank's wide reach to increase awareness of dementia.
Put the kettle on
Tea and Talk focused on branch staff due to the link with wider communities. Lloyds branches up and down the country participated in the Tea and Talk week, putting on cake sales and collecting donations. Staff were also able to raise awareness of dementia through talking to customers and handing out leaflets.
Alzheimer's Society own teams supported Lloyds branch teams , together offering advice and support to customers.
A slice of the Action
The Alzheimer's Society was represented in branches up and down the country whose teams were involved in the week, putting on various activities to raise funds. Hundreds of amazing cakes were baked by colleagues, who were able to enter a competition for the best cake.
As well as the fund raising, with so many branches involved thousands of colleagues and customers nationally were able to broaden their knowledge of dementia.
Over £100,000 was raised in total from Tea and Talk, showing how well branches did in the fundraising aspect of the week as well as the awareness raising. The engagement and commitment shown by colleagues is mirrored by the need and how many people in the UK know someone affected by Dementia, highlighting the importance of raising awareness.
Building the success of Tea and Talk
Following the success of Tea and Talk in May, another event has been created - Tinsel, Tea and Talk in the last week of November. In addition to the activities of the week in May, the November event includes CDs to be sold that were recorded by the Lloyds Bank Orchestra, and a Christmas Card competition for colleagues' children, with the opportunity of their card being printed in 2014 for Alzheimer's Society.