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Why choose us to invest with?

Investments that are easy to manage

We’ve designed an investment service that is simple to use and easy to manage. You can track your investments, move money between funds and make changes online any time.

Getting started is straightforward

You can start investing with a lump sum of just £2,000, or choose to invest regularly from £100 per month.

Choice of investments

We offer an investment account and an investment ISA which cater to new investors as well as those who are more experienced. Our managed funds offer you lower, medium, and higher risk investment goals to suit your needs.

Practical guidance

The world of investments can seem complicated, even intimidating, for those who are just getting started. Our online guides, investment tools and market research are designed to help you make more informed decisions.

Clear and simple language

We use straightforward, jargon-free language and explain our products in a way that people can easily follow. Our rates and fees are competitive and uncomplicated.

The benefit of experience

Our managed funds are provided by Scottish Widows, one of the UK’s oldest and most experienced financial services providers. It has over 200 years’ experience in the life, pension and investments industry.

No withdrawal fees

We know that your circumstances can change and that you may need quick access to your money. With our e-Investments, there are no exit or withdrawal fees when you choose to sell your investment.

Find out more about e-Investments

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New to Investing?

We've put together a five-step guide to investing that we hope will clarify some of the broader benefits and risks.

Read our guide