7.2m Brits avoid bad luck as home insurance claims data puts superstition to the test
Published on: 12 November 2026 | 5 min read
- Over half (54%) of Brits see themselves as superstitious
- Younger generations lead the way with 73% of people in their 20s holding lucky beliefs or routines
- Belfast is the UK's superstition capital, followed closely by Birmingham, Edinburgh, Manchester, and Nottingham
- Lloyds Insurance partners with Jason Manford to laugh off the nation’s superstitions.
More than seven million Brits are staying home to dodge bad luck associated with Friday the 13th, as new research from Lloyds Insurance reveals how superstition influences the nation's daily decisions.
The research forms part of Lloyds Insurance’s latest ‘Don’t Bank on Luck’ campaign, which explores the nation’s superstitions and the role luck plays in our everyday lives. It also highlights the importance of being prepared for the unexpected, reminding homeowners that, while a little luck never hurts, it’s always better to be protected than to leave things to chance.
Over half (54%) of people admit to being superstitious. Younger generations who are most likely to hold lucky beliefs or routines, almost three-quarters (73%) of people in their 20s and 67% of people in their 30s describe themselves as superstitious, compared to just 36% of over-60s.
Belfast is the most superstitious city at 65%, followed by Birmingham at 58%, while Edinburgh, Manchester and Nottingham are tied at 56%.
Information correct as at 12th November 2026. Product details and offers are subject to change. Visit Lloyds Insurance for details.
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