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5 things merchants should know about payment page design
Did you know that a great payment page can really increase your conversion rates at checkout? A smooth and secure payment experience can turn potential customers into loyal ones.
Here are five key tips to help you design the perfect payment page for your website.
Read time: 3 mins Added: 01/08/25
1. Make it look like part of your website
Consistency is key. Your payment page should look and feel like a part of your website. This means using the same colour scheme, font, logo and other branding elements.
When customers see a familiar design, they feel more confident that they’re buying from you. This gives them reassurance and creates a smooth, enjoyable experience for them.
2. Ensure mobile compatibility
It’s estimated that over the past year, more than 70% of all online sales came from a mobile device1.
So, it makes sense that your payment page must be mobile-friendly.
A responsive design that works seamlessly across all devices means customers can easily complete their transactions, no matter how they access your site.
3. Prove your payments are secure
It's not enough to just tell customers your payment page is secure; they’ll want proof. Prominently display logos of trusted protection partners and other security badges, such as, PCI DSS and 3D Secure.
All of these things reassure customers that their sensitive information is safe, building trust and encouraging them to complete their purchase.
According to a study, 18% of shoppers abandon their carts due to concerns about payment security2.
4. Use clear, action-focused buttons
Clear, prominent, and action-focused buttons guide customers through the payment process. When these buttons stand out on the page, they make checkout quicker and smoother.
This helps minimise any issues that might cause customers to leave their carts behind.
5. Offer multiple payment options
"How do you want to pay?" This is a question your payment page should answer. Offering flexible payment options is essential to closing the sale. If customers don’t see their preferred method - whether it’s a credit card or a digital wallet - they may abandon their cart.
Make it easy for them: clearly display the available payment methods and include recognisable logos. This not only builds trust but also speeds up the decision-making process by showing customers exactly how they can pay.
Bonus tip: Tokenisation saves time
Tokenisation allows customers to save their payment details for future transactions, speeding up the checkout process.
This not only enhances the user experience but also encourages repeat purchases by making it easier for customers to buy from you again.
In summary
These are some key pointers to help you create a payment page that not only looks good but also delivers a seamless and secure experience for your customers. Once you’ve set it up, do a run-through yourself before sharing it with your customers – so you can check it’s the great experience you want them to have.