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Black In Business initiative
Black In Business 2024
An initiative to elevate and grow Black Owned Businesses in the UK
Designed by Channel 4, we are a proud partner of this initiative, which rewards four businesses ready to scale through the power of TV advertising and mentorship. Each winner will receive £150,000 of TV advertising on Channel 4, the creation of their own TV advert, plus 6-months tailored marketing and business mentorship to help accelerate their growth.
Read about the 2024 winners on this page, and keep an eye out for their TV adverts airing from July 2025.
Read last year's beneficiaries’ stories below
Flake Bake
Meeting the demand for tasty patties, Flake Bake has successfully grown from supplying street vendors at the Notting Hill Carnival to now being stocked in Aldi.
Nylah
Discover the inspiring journey of Nylah and how mum in a million, Kameese Davis overcame challenges to grow a thriving hair restoration business.
Alonuko
At just 11 years old, Gbemi Okunlola crafted her first dress at home in London, unknowingly laying the foundation for Alonuko, a global brand renowned for its beautiful bespoke bridal dresses and evening wear.
Flora & Curl
Flora & Curl, founded by Rose Ovensehi, is dedicated to providing plant-powered haircare solutions for textured hair, addressing unique needs that no one else was solving.