Black In Business initiative

Black In Business

An initiative to elevate and grow Black-owned businesses in the UK.

Designed by Channel 4 and in partnership with Lloyds, Black In Business supports four Black-owned businesses ready to scale through the power of TV advertising and mentorship. Each winner receives £200,000 of TV advertising, a bespoke TV advert and six months of tailored marketing and business mentorship.

Meet the 2026 winners. Read their stories below and look out for their TV adverts on Channel 4 in early 2027.

Meet the winners

Casyo Johnson

Nala’s Baby

Discover how Casyo Johnson turned an idea inspired by his daughter into Nala’s Baby, growing it into a major baby skincare brand and becoming a Black In Business winner.

Read Casyo’s story
Tayo Adebisi

Tilz Collection

Discover how Tayo Adebisi grew Tilz Collection from a £5,000 investment and what winning Black In Business could unlock next.

Read Tayo’s story
Ryan Panchoo

Borough 22

Inspired by his children, Ryan Panchoo created Borough 22 so nobody has to miss out on a sweet treat. Now a Black In Business winner, discover how he’s turning that purpose into ambitious plans for growth.

Read Ryan’s story
Sandra Igwe

Mumbrite

Discover how Sandra Igwe turned years of listening to mothers into the Mumbrite App, and how winning Black In Business could help her reach even more families.

Read Sandra’s story

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