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Are UK customers who you think they are?
By offering aggregated and anonymised transaction insights, Lloyds Bank Market Intelligence (LBMI) is helping businesses gain a clearer understanding of customer spending patterns in the UK. LBMI’s Enrique del Rio Mancebon explains how companies can harness this data to validate business decisions and drive growth.
Read time: 6 mins Added: 10/11/25
It’s no secret that in today’s environment, businesses are having to operate with more limited budgets and resources. So when it comes to growth initiatives such as opening new stores, making the right decisions is more critical than ever.
Enrique del Rio Mancebon Managing Director, Lloyds Bank Market Intelligence (LBMI)There’s no room for failure, in the past, it might have been feasible to live with a certain amount of failure, but today it’s essential to get it right.
And with customer behaviour patterns evolving rapidly, companies can benefit from access to accurate and timely information in order to inform and support decision making.
Helping companies grow
As the biggest financial services group in the UK, the bank is also one of the country’s largest custodians of customer data.
With 28 million customers, Lloyds has access to large volumes of information about the payments those customers make using instruments such as direct debits, debit cards and credit cards.
Consequently, LBMI aggregates and anonymises data about customer spending with specific brands and merchants, and offers it as a service to large corporates, mid-corporates and institutions. Senior leaders can then use the information as an input into their strategic planning.
A supermarket, for example, will have extensive knowledge of its own business and its own customers’ behaviour. “But what they don’t know is what their customers are doing outside of their transactions with that supermarket, and how the supermarket is performing against its peers,” says del Rio Mancebon.
“We can work with them to provide that information to support their business decisions on what to do next.”
Harnessing large-scale transactional data
Armed with comprehensive data, businesses are better placed to understand whether they are losing or gaining market share at a national, regional or local level, and how this picture may vary between online and in-store channels.
Businesses can also gain a clearer understanding of the profile and behaviour of their customers, such as the average age of customers, or the distance they are travelling to reach a particular store.
Use cases for large-scale transaction data include:
- Performance and brand tracking. Companies can harness a bird’s eye view of national, regional, and sectoral spending trends and identify brand or asset performance over time.
- Opening a new location. Businesses can use transaction data to input into decisions about where to open a new store or restaurant without cannibalising their existing businesses.
- Optimising an existing location. For example, companies can identify the right combination of brands that suit the demographics and shopping preferences of nearby customers, or refine a site – such as identifying the perfect location for a new EV charging station.
- Understanding customer segments. Using the data, companies can find out where else their customers are spending money, when they are cutting back on non-essential spending, and when they are happy to splash out.
- Addressing customer attrition. If a restaurant is losing market share to other nearby restaurants, the business could use that information to potentially attract customers back by changing its menu or customer offers.
- Harnessing payday insights. Retailers can use customer data to input into a marketing campaign a few days before customers are due to receive salary payments.
Global Mutual – growing the business and adding value for clients
Real estate firm Global Mutual manages £5bn worth of assets across the US and Europe. In order to grow its market share, the firm needed access to catchment and demographic information that could demonstrate the value of its sites to clients’ target customers.
The firm used LBMI to source and analyse spending data. By tapping into insights about customer behaviour, Global Mutual was able to demonstrate the value of its properties and learn how consumer spending in clients’ sites compared to competitors.
This has enabled the company to better understand rental growth potential, helping make more effective leasing decisions and avoid costly mistakes – all while helping brand partners improve their market share.
DFS – sharpening strategy and boosting marketing ROI
In order to tailor its proposition in a fragmented landscape, British furniture retailer DFS was looking for a deeper understanding of how, when and where customers were spending money.
DFS began working with LBMI, initially with the goal of understanding the company’s market share as well as underlying consumer trends. By using granular spending data, the company is now looking to assess how its brands are performing and assess the effectiveness of marketing campaigns.
In addition, the company is using LBMI’s transactional data to evaluate its store proposition in particular locations.
Supporting business decisions
LBMI’s transaction data not only helps companies make better-informed decisions, but can also be used to help gauge the success of different strategies.
As del Rio Mancebon reflects, “The beauty of the data is that it can help senior leaders inform their investment decisions. And because we have that partnership with them, they can also monitor the impact of their decisions on their turnover.”
He adds, “We’ve heard many CEOs say that in the past they were taking decisions based on gut feeling. But now, data is helping them to inform those business decisions. And that’s only going to get bigger – data is becoming more important to every CEO we speak to.”
Assessing the impact of macroeconomic developments
As well as gaining a clearer view of the competitive landscape, businesses can also use LBMI’s data to see how macroeconomic developments affect customer spending patterns.
“There’s value in cutting through the noise, and finding out how people are actually spending money,” says del Rio Mancebon. “By using that information to inform decisions, companies can not only stay focused on the right things during periods of uncertainty, but also make better decisions as they continue to expand.”
For example, if a significant market development takes place in June, businesses can find out in July what impact this development has had on consumer spending.
“This data can provide a clearer view of how it is actually changing people’s behaviour,” he notes. “And this can help the CEO take decisions faster.”
Flexible access to data
Businesses can access Lloyds’ data in different ways. Some companies seek a direct feed into their systems via API, which enables them to ingest the data alongside their existing data sets. Other clients may prefer to access data via the bank’s self-service dashboard, which provides visualisation tools. Customers can also download data as CSV files.
“Basically, we are trying to be very flexible with clients in order to offer them their preferred route to receive that data,” says del Rio Mancebon.
He explains that LBMI doesn’t just provide this service to UK businesses. In addition, multinationals can use the data to make sure they are making the right decisions about their investments in the UK.
Enrique del Rio Mancebon Managing Director, Lloyds Bank Market Intelligence (LBMI)In fact, it may be even more important for overseas businesses to gain insights into the UK market, which they may be less familiar with than UK businesses. For example, plenty of clothing multinationals want to open a flagship store in London. We can help them fill their knowledge gap and help them decide where to locate that store.
The power of data
Last but not least, LBMI’s data service is not only available to businesses that are banking with Lloyds.
“Data is becoming more relevant, powerful and important in any business decision,” observes del Rio Mancebon. “It can help you understand the trends or shifts that are happening in your particular business or sector and make rapid decisions.”
He concludes, “Lloyds Banking Group is committed to helping businesses achieve their ambitions – and by building a new asset class, we can help businesses grow and develop in the UK.”
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