One of Britain's best known farmers, Adam Henson, has joined forces with Lloyds Bank Agriculture as a farming ambassador.
Adam is a second generation tenant farmer with a 650-hectare arable and livestock enterprise in the Cotswolds. He is best known for his Sunday evening slot on Countryfile, the BBC’s popular farming and rural affairs television programme.
Farming with long-term business partner Duncan Andrews, Adam runs a modern and progressive business. He is familiar with many of the day-to-day challenges faced by farmers and credited with conveying a positive image of modern farming to a wider audiences. It is this public profile – aligned with his own experience – that underpins his role as our farming ambassador.
"A modern and successful farm relies on a formidable team of advisers to keep it at the forefront. From agricultural accountants and agronomists, to planning advisers and tax consultants, I've needed them all and my farm is better for their advice.
But there's one member of the team who many farmers overlook – the bank manager. Well, I don't overlook mine. I reckon I've got a good one and I wouldn't be without his support and readily accessible knowledge and experience. He is Agriculture's Relationship Director for Gloucestershire. He's a frequent visitor to the farm and I'm on first name terms with him and his team who are based locally.
We may pat ourselves on the back for negotiating a good rate on a loan, but I'll be honest with you; the amount I've saved on good rates is small fry compared to the value he has given me over the years... for free. Whether he acts as a sounding board for ideas or even reaffirms what I think is right, I value his views highly.
I wouldn't want to say there's only one way of running a farm, but I believe that its hard to beat a local, knowledgeable, experienced and accessible bank manager. And if that manager works for a bank who has demonstrated, year in, year out, that it is committed to the agricultural sector and is open for business, then I think the combination is unbeatable. That's why I bank with Lloyds Bank Agriculture."
Adam Henson is best-known for his role as presenter of the BBC's 'Countryfile' and 'Lambing Live'. He is also recognised for furthering the work of his father Joe, who in 1971 set up the country's first farm park near Cheltenham to manage and conserve many of the UK's rare and valuable historic breeds.
Lloyds Bank plc Registered Office: 25 Gresham Street, London EC2V 7HN. Registered in England and Wales no. 2065. Telephone: 020 7626 1500.
Authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority under registration number 119278.
Eligible deposits with us are protected by the Financial Services Compensation Scheme (FSCS). We are covered by the Financial Ombudsman Service (FOS). Please note that due to FSCS and FOS eligibility criteria not all business customers will be covered.