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Helping Black-owned businesses achieve their ambitions
Dedicated support for Black entrepreneurs
In partnership with Black-led expertise, access tailored opportunities to help you start, manage and grow your business.
Black In Business 2026 – Applications now closed
Black In Business is back, offering Black-owned businesses the opportunity to accelerate growth through TV advertising, in partnership with Channel 4.
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Kameese Davis: It's been phenomenal, I think.
Rose Ovensehi: Honestly, you can still pinch me. It's still such a dream come true.
Eugina Pierre: I knew he was going to win.
Kameese Davis: When I saw the advert for the Black and Business opportunity, I had to apply. It wasn't so much inspiration. It was like, I need to apply for this opportunity. First and foremost, I think what it's done from a customer awareness perspective is really give our customers in the UK amazing trust signals for the brand. We saw 20% increase in sessions, 21% increase in unique visits, and a 42% increase in new customers. There was definitely a halo effect as a result of the Channel 4 ad.
Eugina Pierre: In 2008, Mike's dad, Paul, owned a Caribbean food takeaway restaurant in Peckham called Caribbean Spice. So, him and his dad decided to open up Flake Bake. Since then, they became Southeast London's biggest Jamaican handmade patty manufacturer. As a business, having your advert on TV is like a dream.
Since April 2024, we've sold over 3 million patties in Aldi and it's helped to increase our in-store presence and online presence. The Channel 4 TV advert delivered over 9 million views. We had 124% increase on online orders month-on-month. There was a 900% increase on searches for ‘Jamaican patties’ on Google over three-month basis.
Rose Ovensehi: We've been growing the business over the last seven years, and we wanted an opportunity to raise brand awareness. When the campaign went live, we saw 131% increase in the search term for Flora and Curl, which is absolutely significant. So, customers were looking for us. We showed the advert to the Tesco buyer, and she loved it and also to the Boots buyer as well. I think it gave us that edge and that credibility as a brand.
Q4, we would have been considered for a range expansion and Tesco decided to expand us.
Gbemi Okunlola: The platform that Channel 4 has is a platform that I might not necessarily be able to reach that amount of people as a company. So just being able to be on such a large stage and being able to get our products and our brand out in a way that we haven't done so before would be an amazing opportunity.
Rose Ovensehi: For us, it's about expanding the range and we're looking to launch some new accessories very, very soon. So hopefully, yeah, our customers will be very pleased.
Eugina Pierre: So, we have developed a new line of products with our new manufacturer, which is due to launch in Aldi soon.
Kameese Davis: World domination.
Our journey so far
Discover what we’ve learnt, what we’ve produced, and who we’ve worked with to support Black entrepreneurs.
Learn. Connect. Accelerate.
Tailored support curated in partnership with Black-led organisations to help you build knowledge, community and confidence.
Building connections
Supported by the Black Business Network, BEECON provides easy access to the Black business entrepreneurial ecosystem.
Masterclasses with Jamii
This expert-led masterclass series covers everything from digital marketing to finance fundamentals.
Bite-size video learning
Choose from an online catalogue of quick-fire lessons on how to successfully start and grow your business, curated by Foundervine.
Setting up your start-up
Business accounts for start-ups
Launching a new business? Get an account designed to help small businesses take flight. Apply online in minutes and:
- pay no account fee for a year (if it’s your first account with us) - then £8.50 a month
- get an instant decision on up to £5,000 credit as a start-up*
- access products and services to help your business grow.
*Any lending decision is based on your financial information and our credit checks. No outcome is guaranteed.
10 steps to start your business
From planning a business, to setting up and launching one, we take your through the essential steps to get started.
Start-Up Scale-Up
Free and open to businesses of all sizes. This is your chance to join our online programme, free coaching sessions and get expert support in setting up or preparing your business for growth.
The Immerse Programme
Benefit from tailored mentoring, a network of business owners and opportunities to pitch for grant funding with the Immerse Programme from Foundervine.
Ways to scale and grow your business
Beard Surgeon: taking grooming global
Beard Surgeon has created a fresh take on male grooming, generating £1 million in sales in just one year. The business has received financial support from Lloyds, as well as the Immerse accelerator programme. Now, the team is scaling up with bold plans to take the brand global.
Supporting Flake Bake to scale up
Jamaican patty manufacturer and distributor has become South London’s largest supplier of handmade Jamaican patties thanks to the support from Lloyds’ Black entrepreneurs programme.
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00:01 Speaker 1
Hi, I’m Mike Williams
00:03
Co-founder of Flake Bake
00:04
We make some of the best
00:06
Handmade Jamaican patties in South East London
00:08
This time last year
00:09
I didn’t even think
00:10
We were going to be supplying Notting Hill Carnival anymore
00:13
But Lloyds Bank has been incredibly supportive during our growth
00:17
They’ve helped us to profile Flake Bake
00:20
And we’ve recently switched our business banking to them
00:21
Notting Hill Carnival is all about celebrating
00:24
Caribbean culture
00:25
And our patties are a staple
00:26
We’ve been supplying Notting Hill for the last 12 years
00:29
Last year, we supplied 40,000 patties
00:31
But this year, we’re supplying 150,000 patties
00:35
Notting Hill Carnival is not just our busiest time
00:37
But it’s actually the best time of the year for us
00:40
My favourite part of Notting Hill
00:42
Is meeting all my street food vendors
00:44
The biggest thing that’s happened to us in the last 6 months
00:46
Is winning a TV show
00:48
We’ve been able to supply to
00:50
Europe’s biggest retailer
00:52
We’ve sold out in less than 48 hours
00:54
And we gained so much exposure
00:56
That now we’re preparing for our biggest
00:58
Notting Hill carnival season ever
Funding and borrowing for your business
Whether you’re an established business, looking to expand, or just starting out, we can help in accessing finance.
How finance helped Uhuru botanicals
A West Midlands manufacturer quickly outgrew her premises after transforming £70 of ingredients into a thriving beauty brand with her very own factory.
Other funding
Take a look at the range of open funding programmes that support local charities and communities. Application window opens yearly.
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