Paying it forward: How is charitable spending evolving among the UK public?

With rising living costs and intensifying competition, charities are having to think even more strategically about how to encourage support.

Read time: 10 mins  Added: 26/05/26

Two girls after charity colour race fun run

Paying it forward: How is charitable spending evolving among the UK public?

From protecting nature and culture to supporting communities and funding life‑changing care, charities play a vital role in helping society thrive.

The financial pressures of recent years mean that encouraging donations is becoming more challenging. While the change in behaviour is underpinned by a range of economic and social factors, one action that charities can take is to make it easier and more convenient for people to donate. This can be achieved by recognising and mirroring how people are making donations, and how they are spending more widely.

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