Good things are happening in British business
Find out how some of our customers have evolved their businesses in innovative ways.
Read time : 8 mins Added: 05/10/2023
An effective marketing plan is a key tool for a successful business. Writing it is a valuable discipline in getting to know and better understanding your business and your marketplace. This guide can help you identify where your business is today, set your objectives, fix the budget and get your plan off the ground.
Next you need to think about how you're going to achieve your objectives. Look at the marketing mix in relation to your business to get an idea of what will work best for you:
Think about what suits your target market and what's most cost-effective for your business.