Partnering with purpose
Partnering with purpose
At Lloyds, we work with trusted partners to create meaningful experiences that connect with our customers, leaving a lasting impact and helping Britain move forward.
British Cycling partnership
Lloyds and British Cycling have joined forces to inspire more people across the UK to get on their bikes, build confidence and unlock new opportunities. From first-time riders to world-class athletes, the partnership is helping people of all ages and abilities move forward and achieve their potential.
Lloyds Tour of Britain
Lloyds is a proud title partner of the Lloyds Tour of Britain, the UK’s largest free-to-attend sporting event and premier cycling race, bringing the joy of cycling to communities across the country.
Beyond the Tour, Lloyds supports the National Series and National Championships, helping showcase the best of British cycling.
Sofa to Saddle
Sofa to Saddle is a free app from Lloyds and British Cycling designed to help more people get riding. Through an 8-week programme, it provides guidance, motivation and rewards for riders of all abilities, supporting our ambition to get one million more people cycling by 2028.
Communities & beyond
We’re breaking down barriers to cycling across the UK through programmes that create lasting change. ReCycle Hubs give unwanted bikes a second life, expanding access to cycling while building skills and jobs. Through Pedal with Purpose, we help British Cycling athletes champion causes that matter.
England Rugby partnership
Lloyds and England Rugby
Lloyds is proud to be the Official Banking Partner of England Rugby and the first official back-of-shirt partner of the men's and women's senior teams. Together with the RFU, we're supporting rugby at every level, from local clubs and community programmes through to the England teams.
Growing the game
Rugby plays an important role in communities across England. Through our partnership with the RFU, we're committed to supporting the grassroots game, helping clubs become more sustainable, improving community facilities and creating more opportunities for people to get involved in rugby.
Communities & beyond
At the heart of rugby are the volunteers, coaches, supporters and local clubs that help the game thrive. Together with the RFU, we're supporting the people and places that make rugby special, helping the sport continue to bring communities together across the country.
