Go paper-free
Amend paper-free preferences for your statements and correspondence.
Unlock your financial potential
Whether you're just starting out or already trading, we help you build for long-term success.
Begin building your wealth Ways to invest.
Clear and competitive pricing
We have made our charges simple and competitive, so that you can spend more time on what matters.
A name to trust
Since 1765, we've helped Britain prosper, providing financial confidence and peace of mind for our customers of every generation.
No two investors are the same
That’s why we deliver investment opportunities, insights and services that work for you.
Save for soon, invest for later
If you're looking to grow your money over the longer term (5+ years), we have a range of investment choices to help.
I’m comfortable choosing my own shares, funds, and other investments.
I prefer simple investment options created by financial experts. For existing Lloyds online banking customers.
Don’t take our word for it...
Meet Jess
“I've had a managed account before, so it was a good start to get that knowledge first. But now I feel more confident to pick my own. And thankfully, there’s a massive list of stocks to choose from on the Lloyds app…”
Meet Vanessa
“I was afraid of putting my money away for too long, so I used to talk myself out of investing. But when I finally started, I realised it’s a long game that’s worth it in the end…”
Meet Russell
“It’s never too late, I think if I’d started earlier, I’d be in a much better position, but it’s been great to see how things have grown, even later in life.”
Other investment options
Invest Wise
Aged 18-25? Invest in your future, with a free investment account and free regular investing.
Ready-Made Pension
Ideal for existing Lloyds Internet Banking customers that are looking for a simple way to save for retirement.
Banking online
It's simple and safe to manage your investments in our app or on our website.
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Do your research
Find your next investment and catch up with market news or investment ideas.
Starting out?
Read our simple five-step guide to help decide if investing is right for you.
Understanding risk
Understand what investment risk is and how to manage it for your investments.
Important legal information
The Lloyds Bank Direct Investments Service is operated by Halifax Share Dealing Limited. Registered Office: Trinity Road, Halifax, West Yorkshire, HX1 2RG. Registered in England and Wales no. 3195646. Halifax Share Dealing Limited is authorised and regulated by the Financial Conduct Authority under registration number 183332. A Member of the London Stock Exchange and an HM Revenue & Customs Approved ISA Manager.