Marketing offers and sales promos seem to be everywhere, delivered to us online, by phone, or in the post. Privacy laws make it a requirement that companies wanting to send us this kind of material must have our agreement first. This seems straightforward in theory but in practice people aren't always certain about what they've agreed to.
The new privacy rules require that it should be easier to see what marketing material you've agreed to receive from organisations. They must also make it clearer when you've agreed to receive it. They must make it easy for you to change your mind and opt out if you wish to.
One of the consequences may be that you have more choices to make about your personal settings. Even if you think you've done it all before it's worth taking a moment to check your settings if asked to do so. That way, you should only get material that's likely to be of interest to you.
We'll always send you important service messages about changes to interest rates, how to keep your account safe and the benefits linked to your account. But you can choose not to receive our marketing material. You can also see how we decide what may be relevant to you in the Marketing section of our Privacy notice.
Agreeing to receive marketing material is an example of 'giving your consent'. It's worth remembering that the new privacy laws cover other types of consent, such as agreeing to have your credit status checked. There are details in our Privacy Notice of how the regulations apply to our services and how the law protects you.