Tell your boss what you really think? A third of Brits would for £1 million
Published on: 15 July 2026 | 3 min read
- Over half would give up smoking or vaping, while almost a third would ditch tea and coffee, for a £1 million payout.
- Around a third would also be willing to bungee jump, or live off the same meal for a year.
- A fifth would reveal their internet history and seven in 10 would even go to prison for a year.
- Lloyds customers could win up to £1 million without doing a thing, as new prize draw launches.
What would you be willing to do for £1 million?
According to new research, Brits would go to surprising lengths for a million pounds - from giving up alcohol and social media, to bungee jumping, or even telling their boss what they really think of them.
More than half (55%) said they would give up smoking or vaping, while over two fifths would quit alcohol (41%) or social media (36%). A third would take on more extreme challenges, like doing a bungee jump (34%), or eating the same meal every day for a year (32%).
Some would go even further, with one in eight (8%) willing to bare all on the TV show ‘Naked Attraction’, or go to prison for a year (7%). A brave 2% would be up for getting a permanent forehead tattoo saying ‘millionaire’.
While many say they’d go to these great lengths for a life-changing windfall, Lloyds customers don’t need to do, or give up, anything.
Lloyds customers are in with a chance to win a share of £2million in cash prizes across four monthly draws, including a £1 million top prize in November.
What are the cash prizes?
The cash prize draws will run between August and November, with most banking and savings customers automatically entered*.
- In August, September and October, five customers will win £10,000 each month and 200 customers will win £1,000 each month.
- In November, one customer will win £1,000,000 and five customers will win £50,000.
Paul Wilkinson, Rewards and Loyalty Director at Lloyds:
"Our research shows people are prepared to do all sorts of things for a million-pound payout, but our customers don’t need to do anything dramatic. With our new prize draws, it could be as simple as banking or saving with us.”
What cashback and offers can Lloyds customers get?
Lloyds customers can also find cashback offers, prize draws and other perks in the Rewards space in the Lloyds app.
Offers are tailored, so customer offers may vary, depending on their account, eligibility and location.
Customers can check the app to see:
- current cashback offers from selected retailers
- live prize draws and competitions
- personalised rewards
- time-limited offers and promotions.
Offers are subject to eligibility, availability and terms and conditions.
What do customers need to do to be in with a chance to win the cash prize draws?
Eligible Lloyds customers are entered automatically, with extra entries for those holding larger balances and by activating a bonus entry in the Lloyds app.
Halifax customers are also eligible, in line with terms and conditions.
- Have an eligible personal current or savings account, with Lloyds or Halifax*.
- Be over 18 and resident in the UK.
- Customers will get extra entries into the prize draw, for every £10,000 they have in qualifying accounts.
- Customers will get an extra entry to the November draw by activating their bonus entry in the Rewards space in the Lloyds app.
- Entries are capped at 25 per person.
- Lloyds will aim to contact winners within 30 days of the draw, with cash paid into accounts 30 days after contact is made.
The information in our press releases is intended solely for journalists and media professionals. It does not constitute financial advice or a personal recommendation and should not be relied upon by consumers when making financial decisions. Products and services referenced are subject to eligibility criteria, terms and conditions.
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