We’re changing the way we look​

Here’s what to expect​

A group of horses

How we're updating our brand

We are modernising our Lloyds Bank brand identity, and you may have noticed some changes to the way we look and sound. This includes some new colours, different language and tone. We have also updated our logo with a fresh take on our iconic black horse. ​

Why we’re changing the way we look​

We’ve had lots of customer input and we’re making these subtle changes to keep our brand fresh and modern so that it stands out in digital channels where we provide most of our products and services.

The Lloyds Bank logo
The Lloyds Bank logo

How we're updating our brand

We are modernising our Lloyds Bank brand identity, and you may have noticed some changes to the way we look and sound. This includes some new colours, different language and tone. We have also updated our logo with a fresh take on our iconic black horse.​

Why we’re changing the way we look​

We’ve had lots of customer input and we’re making these subtle changes to keep our brand fresh and modern so that it stands out in digital channels where we provide most of our products and services.

The Lloyds Bank logo
The Lloyds Bank logo
Graphic of the new Lloyds app
Graphic of the new Lloyds app

Our new and improved App

You’ll also see our Lloyds Bank app will look different in the coming months. Our refreshed app will include our new brand identity, as well as new features to help you manage your finances from your mobile 24/7, all year round.

We are phasing the launch of the app to our customers and all Lloyds Bank customers will have access to the new app in the coming months. 

Our new and improved App

You’ll also see our Lloyds Bank app will look different in the coming months. Our refreshed app will include our new brand identity, as well as new features to help you manage your finances from your mobile 24/7, all year round.

We are phasing the launch of the app to our customers and all Lloyds Bank customers will have access to the new app in the coming months. 

Graphic of the new Lloyds app
Graphic of the new Lloyds app

What else is changing?

We will also be updating the look and feel of the communications we send to you. Due to the scale of our organisation, it may take some time for all our communications to change, and you can expect to see both ‘old’ and ‘new’ identities side-by-side for a little while whilst we transition fully to the new identity.​

In time, you will also receive a new bank card with the updated Lloyds Bank branding when your card is up for renewal.

What should I do if something doesn’t look right?

Given the changes, you might be concerned that some of the communications you receive from us are not genuine.  

If you are worried, there are simple ways you can identify a genuine communication from us. If we send you an email, it will always include your name and the last four digits of an account that you hold with us. Every email we send includes information on how to contact us if customers think the email is fraudulent.  

And remember, we will never ask a customer to: 

  • Share any of their account details like user ID’s, passwords, and memorable information  
  • Move their money to another account 
  • Tell us their card PIN code / One Time Passcodes

We have lots of tips and guides on how to spot fraud and stay safe - visit our fraud hub for more information.

About Lloyds Bank

Since 1765 we’ve been helping to move households, businesses, and communities forwards. Learn more about us, our values and long heritage.

About us

About Lloyds Bank

Since 1765 we’ve been helping to move households, businesses, and communities forwards. Learn more about us, our values and long heritage.

About us